Today, Nokia announced a new line of mobile phones aimed at style conscious men and women. They offer various designs and exchangeable covers to further personalize the phones. As Jo Harlow, vice president, LIVE category, Nokia, explained it:
“With the Supernova range, we set out to give people the ability to set themselves apart in the same way that they would with a traditional statement accessory.”
The line kicks off with four models.
The Nokia 7610 Supernova is a slider form factor with quad-band (850/900/1800/1900MHz) GSM/GPRS/EDGE connectivity, a QVGA display, 30MB free user memory, a 3.2MP camera with dual LED flash, a TV-out port, Bluetooth 2.0, an FM radio, and a microSD card slot. Customers can choose from four different Xpress-On covers and the 7610 also features a Theme Colorizer which captures any colour and applies to the phone key illumination and wallpaper.
The Nokia 7510 Supernova is a clamshell design that features very similar specifications to the 7610. The differences include a 2MP camera with single LED flash, a 2.2 inch QVGA display and A-GPS. It comes with both front and back Xpress-On covers available in ‘storm blue’, ‘red’, ’emerald green’ and ‘espresso brown’, and magical light effects with a hidden-until-lit display.
The Nokia 7310 Supernova is a candybar phone that comes with tri-band GSM/GPRS/EDGE connectivity, a 2-inch QVGA display, 32MB free user memory , Bluetooth 2.0, a 2MP camera, a TV-out port, FM radio, and a microSD card slot. It can be customized with both front and back Xpress-On covers.
The Nokia 7210 Supernova is another candybar phone. It features similar specs to the 7310 (no TV-out port though) but comes in either glossy finish ‘bubble gum pink’ or ‘vivid blue’. It will not work with Xpress-On covers.
The Nokia 7310 Supernova will be the first to be available. It will sell for €155 and be available this quarter. The 7210 and 7610, available in Q3 2008, will will for €120 and €225 respectively. The 7510 will follow in Q4 and will sell for €180.
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