While the launch of the RIM BlackBerry PlayBook last week may have appeared to be a sedate affair, at least one retailer has indicated that sales to date are exceeding its expectations. In a statement to PCMag.com, Best Buy said:
“Best Buy has had great success selling BlackBerry smart phones in North America, so our sales expectations for the BlackBerry PlayBook were very high. To date, we have far exceeded those expectations and we’re finding that customers are even more interested in purchasing once they’ve tested the PlayBook in the store.”
Best Buy does not provide sales figures to provide a context around its expectations.
Estimates by RBC Capital Markets suggest RIM may have sold about 50,000 PlayBooks (including pre-orders) on its first day. It also appears to have had a stronger debut than both the Samsung Galaxy Tab and the Motorola XOOM tablets.