We recently announced that, going forward, Windows Phone will be the focus of our mobile music and video strategy, and that we will no longer be producing Zune players. So what does this mean for our current Zune users? Absolutely nothing. Your device will continue to work with Zune services just as it does today. And we will continue to honor the warranties of all devices for both current owners and those who buy our very last devices. Customer service has been, and will remain a top priority for us.
With Microsoft’s new focus on Windows Phone, it is likely that the entire Zune branding will disappear. For example, the Zune software could be rebranded and rolled up into a larger Microsoft entertainment brand under the umbrella of Windows Phone and Windows.
Read more: Microsoft