Apr 302012

LG ElectronicsAs a result of weak sales of Windows Phone devices,LG has decided to focus completely on Android smartphones going forward. According to a company spokesperson, “The total unit of Windows Phone sold in the global market is not a meaningful figure.”

LG was among the first companies to offer a Windows Phone device but has no plans to offer any more. It launched the LG Optimus 7 (also known as the LG Quantum) and LG Optimus Quantum in 2010 but did not follow up with any Windows Phone 7.5 devices (despite rumours it would).

Things have changed since 2008 when LG and Microsoft signed a mobile partnership. LG went as far as promising “up to” 26 Windows Phone devices by 2012. Unfortunately, operating losses for seven consecutive quarters forced LG to change its priorities, especially as it was its Android devices that allowed it to reverse that trend late last year.

LG is not completely closing the door on Windows Phone though. It plans to “continue research and development efforts” on Windows Phones. This suggests that LG could make a return with Windows Phone 8. Could the visit to Korea by Microsoft CEO Steve Ballmer’s help return LG to the Windows Phone fold?

Read more: The Korea Times


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