Earlier this week, we got our first sign that Google has some big plans in 2013 for its recently acquired Motorola business. The rumoured Motorola Phone X is meant to take on flagship devices from other smartphone manufacturers. But an impressive device alone is likely not enough. A strong marketing campaign will also be needed to make sure that the Phone X is not drowned out by the hype and media attention that will follow the launch of new flagship devices from smartphone business heavyweights Apple and Samsung. Who better to lead this effort than one who has already done this for one of these two companies.
According to AllThingsD, Google has hired Brian Wallace who was Vice President for Strategic Marketing at Samsung Telecommunications America to take on a similar role at Motorola. While many may not be familiar with his name, they are familiar with the famous campaign that poked a good deal of fun at Apple and its devoted customers. The last such ad was the following:
Wallace was with Samsung for about a year. Before that, he was RIM’s Vice President, Global Digital Marketing and Media.
Will we now see Motorola ads poking fun at both Apple and Samsung in the near future?
Read more: AllThingsD