Jan 302013
 

Research In MotionThe buildup is over. President and CEO Thorsten Heins took to the stage today for the BlackBerry 10 Experience Launch event. Here is a summary of today’s event:

  • Introduction:
  • The most challenging but also most exhilarating year in his life
  • Recognition for the RIM team for their hard work to get to this point
  • Today is not the finish line but the starting line: BlackBerry 10 will keep people moving.
  • Today is a new day in RIM’s history. Two years ago, RIM decided to go it alone with its own mobile operating system (based on QNX).
  • Company rebrands: “From this point forward, RIM becomes BlackBerry.” / “One brand, one promise”
  • Devices and BlackBerry 10:
  • BlackBerry Z10 and BlackBerry Q10 (with physical keyboard) announced
  • Irrespective of which one you choose, it will be the “best keyboard experience”
  • BlackBerry 10: Demonstration of “BlackBerry Hub” multitasking along with “BlackBerry Peek” and “BlackBerry Flow”.
  • BlackBerry 10: Demonstration of “BlackBerry Keyboard” – One thumb to do all your typing
  • Multi-language predictive ability. Able to deal with typos like missed spaces
  • BlackBerry 10: Demonstration of “BlackBerry Balance” to help separate work and personal work but applications coexist to facilitate switch back and forth
  • New features in BBM include BBM Video and BBM Screenshare which lets you share your screen
  • BlackBerry Remember demonstration
  • BlackBerry Camera demonstration with TimeShift
  • Picture Editor demonstration
  • BlackBerry Story Maker: Video creation
  • BlackBerry World: Over 70,000 applications available at launch including Skype, Amazon Kindle, WhatsApp, SAP, Angry Birds Star Wars
  • BlackBerry World: All major record labels, TV and movie studios onboard
  • Availability:
  • US: BlackBerry Z10 coming in March from major carriers
  • Canada: BlackBerry Z10 will be available starting February 5th. Pricing will start at CA$149.99 with a three-year contract.
  • UK: BlackBerry Z10 to launch on January 30th
  • BlackBerry Q10 expected to launch in April in U.S.
  • In closing, Heins announced that Alicia Keys has been hired as BlackBerry Global Creative Director.

And that’s a wrap. Specific details about devices and availability to follow shortly.

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