Feb 032013
 
Samsung

This one should not come as a surprise. Despite some rumours that Samsung will unveil the Samsung Galaxy S IV at MWC 2013, most have suggested instead that Samsung would use a dedicated Unpacked event much as it did last year with the Galaxy S III. You can now add CNET to the list for the latter hypothesis. According to “a person familiar with its launch plans,” Samsung will not make any major announcements at MWC 2013 and will instead hold a separate event for its latest flagship smartphone. This would certainly explain some of its recent announcements such as the Galaxy Express and Galaxy Xcover 2.

Most recently, Samsung used dedicated events to unveil the Galaxy S III and the Galaxy Note II (among others). It’s a growing trend among manufacturers who use such events to give their products as much attention as possible both from the media as well as consumers. BlackBerry did so this week for the BlackBerry Z10 and BlackBerry Q10 and HTC is holding an event on February 19th just days ahead of Mobile World Congress.

Most rumours expect that Samsung’s Galaxy S IV event will take place sometime between March and April.

Read more: CNET

Jerome Skalnik

Jerome is Gadgetorama's founder and Editor. His interest in mobile devices goes back to the Compaq PC Companion C120 and there has not been a time since that he has not had a mobile device (or more) on him.

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