HTC Canada offers CA$100 trade-in deal to HTC One buyers

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Mar 012013
HTC One in silver

HTC One in silver

HTC Canada today announced that it will offer a CA$100 early trade-in deal for customers interested in purchasing the new HTC One. The offer is similar to the one that was announced in the U.S. when the HTC One was announced earlier this month. In fact, it could be worth even more depending on the device you are trading in.

The process to apply for the trade-in is pretty straightforward. Sign up on the HTC One Trade-In page by providing your email address and your carrier. Once you’ve purchased your HTC One, you’ll have to return your old phone along with your HTC One proof of purchase. Within 60 days, you should receive a prepaid Visa card for the value of the trade-in or CA$100 – whichever is greater.

The terms and conditions stipulate that the HTC One must be purchased by March 31st, confirming that it will launch before the end of the month. It also means that you’ll have to move quickly to take advantage of the offer.

It’s time to dig through the old drawer to see what old phones you still have that you could use to get yourself a sweet deal on the HTC One.

Read more: HTC Canada

HTC teaser: What is coming “alive soon?”

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Feb 082013

There are teasers and then there are teasers. The best ones get you talking and HTC has succeeded with its latest one. Rather than trying to describe what HTC Germany sent out, I’ll let the image below do the speaking:

TC "Alive Soon" teaser

The caption “Alive soon” could be reference to HTC’s upcoming February 19th event where it is expected to unveil its latest flagship, the HTC M7. Then again, with no date on the teaser, it could be for something completely different as well. As for the significance of a heart fused to a circuit board to the world of gadgets, your guess is as good as mine.

Any thoughts?

Read more: (in German) [Google translation] (Source: AndroidCentral)

Video: LG Mobile MWC 2013 trailer

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Feb 062013

LG Mobile already teased us once today with hints of an upcoming announcement. They have followed that up now with their LG @ MWC 2013 Trailer Video and ask us if we are “ready for the next breakthrough from LG?” That’s a rhetorical question, right?

LG promises that “breakthrough will be made at MWC 2013.” No details are revealed but whatever it is promises to be premium, speedy, stylish, and creative.

Any thoughts as to what LG will unveil? Wider distribution for the LG Optimus G Pro or the mysterious LG GK with its 5.5-inch Full HD (1920×1080) display and a quad-core processor? Or a refresh of its budget-conscious L family of smartphones? Plenty of possibilities…

Read more: LG Mobile [via YouTube]

Video: The first BlackBerry Z10 “Keep Moving” ad

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Feb 052013

BlackBerry’s Super Bowl ad focused on what BlackBerry 10 could not do and only a mere hint of what to expect from its new operating system. With the launch of its new “Keep Moving” ad campaign, BlackBerry’s new ad gives users the first glimpse on what it can do.

Meet the new BlackBerry Z10: The first full touchscreen device for BlackBerry 10 and, according to CEO Thorsten Heins, “the most beautiful BlackBerry we have ever launched.” BlackBerry Z10 features the ability to turn back time when editing photos, house all of your messages in the BlackBerry Hub and balance all of your work and personal information in one device.

This first ad is packed with features, briefly showing off BlackBerry Hub, Camera Time Shift and the BlackBerry 10 Keyboard among others.

All in all, a much better ad than the Super Bowl one.

Read more: [via YouTube]

BlackBerry partners with Mercedes AMG Petronas Formula 1 team

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Feb 042013
RIM BlackBerry

BlackBerry knows that it will need to move fast to get back into the smartphone game. As part of its new Keep Moving ad campaign, it announced a new partnership with the Mercedes AMG Petronas Formula 1 team. Team principal Ross Brawn said,

“On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding.”

Not only will the team use BlackBerry smartphones throughout the season but BlackBerry will also collaborate with the team on technical and marketing opportunities, including some apps and fan engagement.

As part of the new partnership, BlackBerry branding will feature on the chassis and headrest of the F1 W04 Silver Arrow, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team’s racewear kit.

Read more: Mercedes AMG Petronas Formula 1

Video: The BlackBerry Z10 Super Bowl ad

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Feb 032013

Just before a power outage halted the Super Bowl just as the second half was getting underway, BlackBerry’s BlackBerry Z10 ad aired. The 30 second ad focused on a few things that BlackBerry 10 cannot do, explaining those colourful puffs of smoke and bouncing yellow rubber ducks:

The ad was a one-time deal and will not feature in BlackBerry’s upcoming Keep Moving ad campaign which gets underway February 4th.

Was the ad everything you expected and more? Or the opposite?

Read more: BlackBerry [via Twitter]

Video: Samsung Super Bowl ad

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Feb 032013

BlackBerry is not the only hardware manufacturer with an ad set for today’s Super Bowl. Samsung has Paul Rudd and Seth Rogen making a pitch to Bob Odenkirk for “The Next Big Thing.” As you would expect from such a cast, hilarity ensues.

Unlike many of Samsung’s past Next Big Thing ads, this one focuses on the company’s entire Galaxy lineup of smartphones and tablets (when not playing second fiddle to Rudd and Rogen) and does not poke fun at Apple.

As if there was not enough star power behind ad, it is reportedly directed by Jon Favreau who wrote and starred in Swingers and directed the first two Iron Man movies (among others).

I found the trailer, called El Plato Supreme, for the ad funnier so I include it here for your entertainment:

What do you think of the ad?

Read more: Samsung [via YouTube]

Another BlackBerry 10 Super Bowl ad teaser

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Feb 022013

With BlackBerry 10 having officially launched this week alongside the BlackBerry Z10 and BlackBerry Q10, the BlackBerry marketing machine is in high gear to get the word out. Part of its marketing blitz includes a 30 second ad that will air during tomorrow’s Super Bowl. Yesterday, it teased us with an image from the ad and it’s doing it again today with a new one:

BlackBerry 10 Super Bowl ad teaser

Clouds of smoke, bouncing balls, whatever BlackBerry has in mind, it promises to be colourful. Hopefully it will also be clever and catchy! Fortunately, with the game only a day away, we will not have to wait too long to see the ad revealed in its entirety.

Read more: BlackBerry [via Twitter]

BlackBerry 10 Super Bowl ad teaser

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Feb 012013

BlackBerry will be among the companies putting down millions of dollars to have their BlackBerry 10 ad run during the Super Bowl on Sunday February 3rd. It took to Twitter today to post a teaser of what the ad will be about:

2013 Super Bowl BlackBerry ad teaser

Any thoughts on what the 30-second ad will be about? It promises to be colourful if nothing else. And an appearance by the new BlackBerry Z10 (and perhaps even a Q10) should not be ruled out.

Here’s hoping that BlackBerry has come up with a clever and catchy ad!

Read more: BlackBerry

BlackBerry 10 headed to the Super Bowl

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Jan 252013
RIM BlackBerry

BlackBerry 10 is going to the SuperBowl! Following the unveiling of the first BlackBerry 10 devices on January 30th, RIM will be hitting the airwaves on February 3rd with its first ever Super Bowl ad.

“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”

With over 100 million people expected to tune in (many for the ads as much as the game), that’s a lot of eyeballs (including many in Canada) that will be catching a glimpse of BlackBerry 10. And with 30 million social media fans, RIM also promises to be fully engaged with “pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.”

Buried in the press release is a hint that RIM has the next-generation PlayBook waiting in the wings. It describes BlackBerry 10 as the “new mobile computing platform that will power the next generation of smartphones and tablets” (our emphasis). While all the attention has been on the smartphones, a new tablet hopefully not be long in coming.

Samsung takes aim at RIM with Unicorn Apocalypse ad

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Jan 212013

Samsung poked quite a bit of fun at Apple and its fans with its “The Next Big Thing is Here” ads for the Samsung Galaxy S II and Galaxy S III. A new campaign, “The Next Big Thing for Business is Here,” now takes on Research In Motion and its own faithful. For example, the ad depicts them clinging to their QWERTY keyboards and two phone strategies (one for work and one for home).

Needless to say, Samsung’s pitch is that its Android devices, including the Galaxy Note II with SAFE technology, are as good if not a better fit for the modern business as RIM’s devices.

Is Samsung worried about the upcoming BlackBerry 10 launch? Probably not too much but there’s never a bad time to remind enterprises that there are options out there. In the end, it’s not quite as clever as Samsung’s Apple ads were but still worth a look (and a chuckle or two).

Read more: Samsung Mobile USA [via YouTube]

Nokia Lumia 920 and Samsung Galaxy S III versus a fast ball

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Jan 172013

The Nokia promotional video below looks at how the Nokia Lumia 920 and Samsung Galaxy S III rival fare when they are hit with a fastball. One of those two devices uses a polycarbonate unibody case whereas the other has a plastic casing.

What would happen if you threw a fastball at a Nokia Lumia 920 and a Samsung Galaxy SIII? We decided to find out.

The video is part of Nokia’s #switch campain. Another sees the Lumia 920 take on the Galaxy S III and the Windows Phone 8X by HTC in a concert recording showdown. In another, the Nokia Lumia 920 is subjected to a five year old.

Read more: Nokia USA [via YouTube] (Source: WMPoweruser)

TELUS starts taking RIM BlackBerry 10 pre-registrations

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Jan 072013
Research In Motion

TELUS today became the latest Canadian carrier to start taking pre-registrations for BlackBerry 10 devices. While the tweet making the announcement boasted pre-orders, the sitelet set up only allows you to register to receive updates. This what Bell is doing more closely than the actual all-touch model reservations that Rogers is now taking. Having said that, TELUS says that “Pre-register now and you’ll be the first to know when pre order is available.”

TELUS has a small section dedicated to BlackBerry 10 showing off the textured back of what is likely the all-touch BlackBerry Z10 and a sneak peek video.

Research In Motion will unveil BlackBerry 10 and the first BlackBerry 10 devices at a number of worldwide events, including Toronto and New York, on January 30th.

Read more: TELUS [via Twitter]

Huawei Ascend D2 shows up on CES 2013 billboard

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Jan 062013

Huawei Consumer Business Group CEO Yu Chengdong already confirmed last month that his company would announce its latest flagship smartphone, the Huawei Ascend D2, at CES 2013. Needless to say, Huawei revealed little about the device, saving those details for its upcoming press conference. But specifications and pictures have leaked several times since. Now an advertising billboard near the cabstand line of the Las Vegas Convention Center has revealed the device ahead of its official announcement tomorrow:

Huawei Ascend D2 billboard

Rumours have suggested that the Huawei Ascend D2 will, like many other upcoming flagship devices, come with a 5-inch Full HD (1920×1080) display and a 1.5GHz quad-core Huawei K3V2 processor. We will bring you all the official details about it as soon as Huawei announces them.

Read more: Engadget

Bell starts taking BlackBerry 10 pre-registrations

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Jan 042013

Bell today began allowing customers to pre-register for updates about the upcoming BlackBerry 10 launch. Both business and personal users (or those using both) are welcome to sign up.

It looks like the pre-registration will give customers a chance to get regular updates but does not give them a chance to reserve a BlackBerry 10 device the same way Rogers is doing.

Bell BlackBerry 10 pre-registration

Bell is also holding a weekly draw to award a new BlackBerry 10 device to lucky winners although it does not specify whether it will be the all-touch model or the one with a QWERTY keyboard. The contest closes on January 30th, the day that RIM will unveil its new BlackBerry devices. A total of five devices (each valued at CA$700) are up for grabs.

Read more: Bell (Source: MobileSyrup)