Video: The first BlackBerry Z10 “Keep Moving” ad

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Feb 052013
 

BlackBerry’s Super Bowl ad focused on what BlackBerry 10 could not do and only a mere hint of what to expect from its new operating system. With the launch of its new “Keep Moving” ad campaign, BlackBerry’s new ad gives users the first glimpse on what it can do.

Meet the new BlackBerry Z10: The first full touchscreen device for BlackBerry 10 and, according to CEO Thorsten Heins, “the most beautiful BlackBerry we have ever launched.” BlackBerry Z10 features the ability to turn back time when editing photos, house all of your messages in the BlackBerry Hub and balance all of your work and personal information in one device.

This first ad is packed with features, briefly showing off BlackBerry Hub, Camera Time Shift and the BlackBerry 10 Keyboard among others.

All in all, a much better ad than the Super Bowl one.

Read more: [via YouTube]

Video: The BlackBerry Z10 Super Bowl ad

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Feb 032013
 

Just before a power outage halted the Super Bowl just as the second half was getting underway, BlackBerry’s BlackBerry Z10 ad aired. The 30 second ad focused on a few things that BlackBerry 10 cannot do, explaining those colourful puffs of smoke and bouncing yellow rubber ducks:

The ad was a one-time deal and will not feature in BlackBerry’s upcoming Keep Moving ad campaign which gets underway February 4th.

Was the ad everything you expected and more? Or the opposite?

Read more: BlackBerry [via Twitter]

Video: Samsung Super Bowl ad

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Feb 032013
 

BlackBerry is not the only hardware manufacturer with an ad set for today’s Super Bowl. Samsung has Paul Rudd and Seth Rogen making a pitch to Bob Odenkirk for “The Next Big Thing.” As you would expect from such a cast, hilarity ensues.

Unlike many of Samsung’s past Next Big Thing ads, this one focuses on the company’s entire Galaxy lineup of smartphones and tablets (when not playing second fiddle to Rudd and Rogen) and does not poke fun at Apple.

As if there was not enough star power behind ad, it is reportedly directed by Jon Favreau who wrote and starred in Swingers and directed the first two Iron Man movies (among others).

I found the trailer, called El Plato Supreme, for the ad funnier so I include it here for your entertainment:

What do you think of the ad?

Read more: Samsung [via YouTube]

Another BlackBerry 10 Super Bowl ad teaser

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Feb 022013
 

With BlackBerry 10 having officially launched this week alongside the BlackBerry Z10 and BlackBerry Q10, the BlackBerry marketing machine is in high gear to get the word out. Part of its marketing blitz includes a 30 second ad that will air during tomorrow’s Super Bowl. Yesterday, it teased us with an image from the ad and it’s doing it again today with a new one:

BlackBerry 10 Super Bowl ad teaser

Clouds of smoke, bouncing balls, whatever BlackBerry has in mind, it promises to be colourful. Hopefully it will also be clever and catchy! Fortunately, with the game only a day away, we will not have to wait too long to see the ad revealed in its entirety.

Read more: BlackBerry [via Twitter]

BlackBerry 10 Super Bowl ad teaser

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Feb 012013
 

BlackBerry will be among the companies putting down millions of dollars to have their BlackBerry 10 ad run during the Super Bowl on Sunday February 3rd. It took to Twitter today to post a teaser of what the ad will be about:

2013 Super Bowl BlackBerry ad teaser

Any thoughts on what the 30-second ad will be about? It promises to be colourful if nothing else. And an appearance by the new BlackBerry Z10 (and perhaps even a Q10) should not be ruled out.

Here’s hoping that BlackBerry has come up with a clever and catchy ad!

Read more: BlackBerry

BlackBerry 10 headed to the Super Bowl

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Jan 252013
 
RIM BlackBerry

BlackBerry 10 is going to the SuperBowl! Following the unveiling of the first BlackBerry 10 devices on January 30th, RIM will be hitting the airwaves on February 3rd with its first ever Super Bowl ad.

“A Super Bowl commercial, is a great opportunity to show the re-designed, re-engineered and re-invented BlackBerry to tens of millions of consumers on the largest advertising stage of the year,” said Frank Boulben, Chief Marketing Officer, Research In Motion. “BlackBerry has 30 million social media fans, and we’re looking forward to continuing to encourage them and all NFL football fans to see the power of BlackBerry 10 for themselves.”

With over 100 million people expected to tune in (many for the ads as much as the game), that’s a lot of eyeballs (including many in Canada) that will be catching a glimpse of BlackBerry 10. And with 30 million social media fans, RIM also promises to be fully engaged with “pre- and post-game on-site, digital and social activities, including real time engagement with BlackBerry social fans on Facebook and Twitter, as well as extending and amplifying exposure and fan engagement through Promoted Posts and Sponsored Story ads.”

Buried in the press release is a hint that RIM has the next-generation PlayBook waiting in the wings. It describes BlackBerry 10 as the “new mobile computing platform that will power the next generation of smartphones and tablets” (our emphasis). While all the attention has been on the smartphones, a new tablet hopefully not be long in coming.

Samsung takes aim at RIM with Unicorn Apocalypse ad

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Jan 212013
 

Samsung poked quite a bit of fun at Apple and its fans with its “The Next Big Thing is Here” ads for the Samsung Galaxy S II and Galaxy S III. A new campaign, “The Next Big Thing for Business is Here,” now takes on Research In Motion and its own faithful. For example, the ad depicts them clinging to their QWERTY keyboards and two phone strategies (one for work and one for home).

Needless to say, Samsung’s pitch is that its Android devices, including the Galaxy Note II with SAFE technology, are as good if not a better fit for the modern business as RIM’s devices.

Is Samsung worried about the upcoming BlackBerry 10 launch? Probably not too much but there’s never a bad time to remind enterprises that there are options out there. In the end, it’s not quite as clever as Samsung’s Apple ads were but still worth a look (and a chuckle or two).

Read more: Samsung Mobile USA [via YouTube]

Huawei Ascend D2 shows up on CES 2013 billboard

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Jan 062013
 

Huawei Consumer Business Group CEO Yu Chengdong already confirmed last month that his company would announce its latest flagship smartphone, the Huawei Ascend D2, at CES 2013. Needless to say, Huawei revealed little about the device, saving those details for its upcoming press conference. But specifications and pictures have leaked several times since. Now an advertising billboard near the cabstand line of the Las Vegas Convention Center has revealed the device ahead of its official announcement tomorrow:

Huawei Ascend D2 billboard

Rumours have suggested that the Huawei Ascend D2 will, like many other upcoming flagship devices, come with a 5-inch Full HD (1920×1080) display and a 1.5GHz quad-core Huawei K3V2 processor. We will bring you all the official details about it as soon as Huawei announces them.

Read more: Engadget

Video: Google Nexus 4 ads from Google and LG

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Dec 202012
 

The Google Nexus 4 is the subject of two new ads, one each from Google and LG. Google’s ad focuses on Photo Sphere, a feature introduced in Android 4.2 Jelly Bean. LG’s ad is more encompassing, showing different people using the smartphone for different purposes by using different tools including Photo Sphere, Google Now, Wi-Fi Display, and Android Beam. The latter also features a number of shots of the reflective pattern on the back of the smartphone.

Now, if Google and LG could only do something about those scarce and erratic” supplies and get these in the hands of all the people wanting one…

Read more: Google [via YouTube] and LG [via YouTube]

More Samsung Galaxy S III video ads

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Oct 252012
 

Samsung has released three new video ads for the Galaxy S III. These focus on features of Samsung’s flagship smartphone rather than poking fun at Apple’s fans although the the first does take aim at the iPhone’s smaller screen size. The other two focus on Samsung’s S-Beam feature.

There are also a number of new Samsung Galaxy Note II ads on the Samsung YouTube channel for your viewing pleasure.

Read more: Samsung Mobile [via YouTube]

Video: Another Microsoft Surface ad

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Oct 192012
 

On the heels of the first Microsoft Surface ad comes a second one. Unlike the first, this one focuses less on dancing and more on the features and capabilities of Microsoft’s new Windows RT tablet. It also spends a bit of time on the Touch Cover and Type Cover accessories.

The Microsoft Surface is now available for pre-order through the Microsoft Store. It will also be available starting on October 26th at retail locations including Microsoft stores and its Holiday Stores. Prices start at US$499/CA$519 for the 32GB model without a Touch Cover.

Microsoft is rumoured to be spending over US$1 billion to promote Windows 8, Window RT, and its first tablet device.

Read more: Microsoft Surface [via YouTube]

Video: First Microsoft Surface tablet ad

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Oct 152012
 

Microsoft’s marketing campaign for its upcoming Surface tablet kicks off tonight with its first ad to air on U.S. national TV. Microsoft is rumoured to be spending over US$1 billion to hype Windows 8, Window RT, and its first tablet device.

The ad itself reveals little about the tablet. It focuses instead on the kickstand and magnetic keyboard and the sounds made by these.

The Microsoft Surface will go on sale on October 26th for a still undisclosed price. It will be available at Microsoft stores as well as its new pop-up Holiday Stores (including four in Canada).

Read more: Microsoft Surface [via YouTube] (Source: The Verge)

Video: Microsoft Windows 8 ads leak ahead of launch

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Oct 102012
 

Microsoft will launch Windows 8 on October 26th. A number of Microsoft ads for the latest version of its operating system have now leaked ahead of the event. Obtained by Israel-based website Techit.co.il, the ads focus on the new tile-based interface and tablets. Four ads are available; here are two of them:

With the ads emphasizing the touchscreen interface, Microsoft also reminds users that everything also be done with the mouse and keyboard.

Read more: Techit.co.il (in Hebrew) [Google translation] (Source: Neowin)

Motorola pokes fun at Apple Maps in latest ad

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Sep 222012
 

That Apple will improve its new iOS 6 Maps app over time is not in question. But until it does, its competitors will see its current troubles as one of the few chinks in Apple’s armour. Case in point is Motorola’s latest ad:

Looking for 315 E 15th in Manhattan? Google Maps on DROID RAZR M will get you there & not #iLost in Brooklyn.

Motorola iLost RAZR M ad
Click for a larger version

Mapping software is now a standard feature on smartphones. For the first time in what seems like a long time, Apple has given its competitors something that they can use to sway buyers from one device to another. It will not be enough on its own it but could could be that little bit extra needed to tip more than one decision away from Apple.

Food for thought: Is it time to coin the term ‘MapsGate’ to describe Apple’s latest public relations nightmare?

Read more: Motorola [via Google+]