WIND Mobile today became the latest carrier to launch the BlackBerry Z10.
Introducing the reinvented BlackBerry®. An intelligent and intuitive experience that constantly adapts to your needs. Powered by BlackBerry® 10 every feature, every gesture, and every singly tiny detail is designed with you in mind.
WIND Mobile is offering the BlackBerry Z10 for CA$299 on WINDtab with its CA$40 plan, CA$399 on WINDtab with its CA$30 plan, CA$499 on WINDtab with its CA$20 plan or CA$599 outright.
The love affair between BlackBerry (formerly Research In Motion) and Canadians does not appear to be waning. A poll conducted earlier this month by Forum Research Inc. found that about 8% of Canadians are “almost certain” to buy a BlackBerry 10 device over the next year. Another 19% were “very likely” to buy one as well. That could translate to sales of between 1.2 million and 2.6 million BlackBerry 10 devices in Canada alone.
The survey also found that BlackBerry 10 devices were most popular with those aged between 35 and 44 and making CA$100,000 or more a year.
While that part of the survey is encouraging, BlackBerry will have a lot more work to do with the 64% that said that they were “unlikely” to buy a BlackBerry 10 device.
Sales of the first BlackBerry 10 device were off to a solid start in Canada. While no specific numbers were provided, company CEO Thorsten Heins described the BlackBerry Z10’s debut as the “best day ever” for the launch of a BlackBerry smartphone in Canada. It would appear that, at least at this early stage, BlackBerry does have a chance to establish itself as Canada’s third-largest mobile platform in 2013 as predicted by IDC Canada late last year.
Analysts such as National Bank’s Kris Thompson and Byron Capital Markets’ Tom Astle expect that BlackBerry could ship between 35 and 40 million devices in 2014.
BlackBerry appears to be quite pleased with yesterday’s BlackBerry Z10 launch. In short statement issued today, BlackBerry CEO Thorsten Heins called yesterday the “best day ever” for the launch of a BlackBerry smartphone in Canada. Here is the full statement:
“In Canada, yesterday was the best day ever for the first day of a launch of a new BlackBerry smartphone. In fact, it was more than 50% better than any other launch day in our history in Canada,” said Thorsten Heins, President & CEO of BlackBerry. “In the UK, we have seen close to three times our best performance ever for the first week of sales for a BlackBerry smartphone.”
The statement does not make specific mention of any sales figures.
For its part, Rogers added that it “sold more BlackBerry smartphones on February 5th 2013 than any other day in Rogers history” and activated “activated thousands of BlackBerry Z10 smartphones yesterday.”
It appears that BlackBerry’s BlackBerry 10 launch is off to an auspicious start.
One of BlackBerry’s first two BlackBerry 10 smartphones is now available in Canada. The BlackBerry Z10 went on sale yesterday with a number of carriers (and a few more to come as well). The second, the BlackBerry Q10, is set to launch in the April or May time frame.
Much as it did with the Z10, TELUS today began to take pre-registration for the BlackBerry Q10. Essentially people are signing up to receive TELUS updates about upcoming phones (not just the Q10) and other news if they so wish.
While we now have a general idea of when the BlackBerry Q10 will launch, there is no word yet on how much it will sell for.
On the pricing side, TELUS has already dropped the price of the BlackBerry Z10 to align with competitor pricing. It is now available for CA$139 with a three-year contract.
BlackBerry’s Super Bowl ad focused on what BlackBerry 10 could not do and only a mere hint of what to expect from its new operating system. With the launch of its new “Keep Moving” ad campaign, BlackBerry’s new ad gives users the first glimpse on what it can do.
Meet the new BlackBerry Z10: The first full touchscreen device for BlackBerry 10 and, according to CEO Thorsten Heins, “the most beautiful BlackBerry we have ever launched.” BlackBerry Z10 features the ability to turn back time when editing photos, house all of your messages in the BlackBerry Hub and balance all of your work and personal information in one device.
This first ad is packed with features, briefly showing off BlackBerry Hub, Camera Time Shift and the BlackBerry 10 Keyboard among others.
All in all, a much better ad than the Super Bowl one.
Mobility, MTS, Videotron and WIND Mobile have also confirmed that they will carry the BlackBerry Z10. They will not launch it today but in the near future.
While the BlackBerry Z10 will be offered in both black and white, the white version may prove difficult to find as initial quantities appear to have been more limited and reserved for those who reserved it ahead of today’s launch.
The launch window of the upcoming BlackBerry Q10 got a bit narrower today. We first learned last week that BlackBerry would launch the BlackBerry Q10 in Canada sometime “this spring.” BlackBerry today confirmed that the global launch will take place “in the April time frame.” Confirmation came from Andrew MacLeod, Managing Directory for BlackBerry Canada, during a BlackBerry Experience Forum event taking place today. MacLeod added that “every market has different timelines and marketing windows.”
If the BlackBerry Z10 launch is any indication, Canada should be among the first countries to launch the Q10. One carrier, Rogers, is even already taking reservations for the BlackBerry Q10.
The BlackBerry Q10 will be BlackBerry’s first BlackBerry 10 device with a physical keyboard. Full specifications have not been announced yet but it will come with an AMOLED display offering a resolution of 720 by 720 pixels, the largest battery ever found in a BlackBerry smartphone, and LTE connectivity. It will use a “unique glass-weave material” that promises to be thinner and lighter, but stronger than plastic.
BlackBerry knows that it will need to move fast to get back into the smartphone game. As part of its new Keep Moving ad campaign, it announced a new partnership with the Mercedes AMG Petronas Formula 1 team. Team principal Ross Brawn said,
“On the day that our new Silver Arrow, the F1 W04, is launched, we are very pleased to announce our partnership with BlackBerry. We are looking forward to embracing the new BlackBerry 10 platform at both a technical and operational level, as well as collaborating with the team at BlackBerry to bring new mobile innovation to MERCEDES AMG PETRONAS. It is especially pleasing to be able to launch this exciting partnership today as our latest Silver Arrow takes to the track with BlackBerry branding.”
Not only will the team use BlackBerry smartphones throughout the season but BlackBerry will also collaborate with the team on technical and marketing opportunities, including some apps and fan engagement.
As part of the new partnership, BlackBerry branding will feature on the chassis and headrest of the F1 W04 Silver Arrow, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team’s racewear kit.
Just before a power outage halted the Super Bowl just as the second half was getting underway, BlackBerry’s BlackBerry Z10 ad aired. The 30 second ad focused on a few things that BlackBerry 10 cannot do, explaining those colourful puffs of smoke and bouncing yellow rubber ducks:
The ad was a one-time deal and will not feature in BlackBerry’s upcoming Keep Moving ad campaign which gets underway February 4th.
Was the ad everything you expected and more? Or the opposite?
With BlackBerry 10 having officially launched this week alongside the BlackBerry Z10 and BlackBerry Q10, the BlackBerry marketing machine is in high gear to get the word out. Part of its marketing blitz includes a 30 second ad that will air during tomorrow’s Super Bowl. Yesterday, it teased us with an image from the ad and it’s doing it again today with a new one:
Clouds of smoke, bouncing balls, whatever BlackBerry has in mind, it promises to be colourful. Hopefully it will also be clever and catchy! Fortunately, with the game only a day away, we will not have to wait too long to see the ad revealed in its entirety.
BlackBerry will be among the companies putting down millions of dollars to have their BlackBerry 10 ad run during the Super Bowl on Sunday February 3rd. It took to Twitter today to post a teaser of what the ad will be about:
Any thoughts on what the 30-second ad will be about? It promises to be colourful if nothing else. And an appearance by the new BlackBerry Z10 (and perhaps even a Q10) should not be ruled out.
Here’s hoping that BlackBerry has come up with a clever and catchy ad!
Research In Motion (now known as BlackBerry) confirmed back last May that PlayBook tablets would be upgraded to BlackBerry 10 shortly after the launch of its first BlackBerry 10 smartphone. No mention was made of this at yesterday’s launch though. Fortunately for those looking for an update, BlackBerry CEO Thorsten Heins yesterday reconfirmed this in an interview with CNBC.
We will provide BlackBerry 10 software updates for all of the PlayBooks that are out there. So, the wifi and the 4G versions, they will all be upgraded to BlackBerry 10.
No timelines for when the upgrade will roll out were provided (nor were they asked for during the interview).
If you want to see more of what Thorsten had to say, here is the video:
Asked about their plans for the tablet market, Heins described it as one that has “special rules” and RIM would look at it from a “profitability perspective” but will “continue to be in it.”
As promised yesterday, Rogers today began to take reservations for the BlackBerry Q10, the first BlackBerry 10 device with a physical keyboard. There is one caveat: Reservations are only open to current Rogers customers.
More good news: The usual CA$40 reservation fee has been waived.
Specific BlackBerry Q10 launch and pricing details have not been announced. It could launch in Canada this spring.
While most of the attention today was on the BlackBerry Z10 as it will be launching first, many keyboard fans are waiting for the BlackBerry Q10. Billed as “the first BlackBerry 10 smartphone with a physical keyboard,” it will launch a bit later than the BlackBerry Z10 but the exact date has yet to be announced. Fortunately, MobileSyrup was able to get BlackBerry to narrow the launch window to sometime “this spring.”
Past rumours had suggested a launch in February or about four to six week after that of the Z10. If so, we could see the Q10 sometime in early to mid-March (around the same time as the Z10 will launch in the U.S.?).
BlackBerry did not announce the full specifications of the BlackBerry Q10. It will come with a 3.1-inch AMOLED display offering a resolution of 720 by 720 pixels, the largest battery ever found in a BlackBerry smartphone, and LTE connectivity. It uses a “unique glass-weave material” that promises to be thinner and lighter, but stronger than plastic.
Canada will be among the first (but not the first) to launch the new BlackBerry Z10 smartphone. Following the device’s unveiling this morning, carrier availability and pricing announcements are coming in fast and furious. The launches will begin on February 5th with the following carriers already on board: