It appears that a few people asked Santa Claus for smartphones or tablets and Santa appears to have come through in a big way. In fact, it was a record-setting day with 17.4 million Android and iOS devices being activated on Christmas Day according to Flurry Analytics.
More iOS and Android devices are activated on Christmas Day than on any other day of the year. This year was no exception. On this Christmas Day 2012, more iPhones, iPads, Galaxy’s, Kindle Fires, and more, were activated than on any other day in history. Moreover, as soon as we could tear the wrapping paper off our cool new devices, we started downloading a record volume of apps.
As the graph below shows, Christmas is a day like no other. Christmas Day 2011 held the previous record of 6.8 million Android and iOS device activations. This year’s Christmas was a mighty 2.5 times larger!
Interestingly, whereas smartphone activations dominated the first 20 days of December, tablets caught up and accounted for roughly half of Android and iOS devices found under the tree.
As soon as all those devices were unpacked, they were used to set a record download day. 328 million apps were downloaded, over 100% more than the average day in the first 10 days of December.
Read more: Flurry Analytics