One of these could have been the Android mascot

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Jan 032013

In the days leading up to the launch of Android (back in 2007), Dan Morrill, head of developer relations for the platform, took some time to doodle up some “eye candy” for some presentation slides. He came up with four early Android mascot designs.

My job was developer relations, but I took a much-needed break of a couple hours and spent some quality time with Inkscape to create these… things.

See, we were prepping for an internal developer launch (meaning, we were going to ask Googlers to start fooling with the APIs and give us early feedback), and I had no eye candy for the slides we were putting together. Hence these guys.

Early Google Android mascots

The “Dandroids” as they became known became the first proposed mascots for Android. Despite some “minor popularity amongst the team,” another design, that of the bugdroid, (fortunately?) became the official Android mascot.

Morrill also revealed that the internal developer launch was called “R2-D2” which stood for “Release to Developers 2.” Given the small issue of many robot names being trademarked, Google eventually opted for the dessert naming scheme.

Check out Dan’s post for one more design!

Read more: Dan Morrill [via Google+]

Motorola nabs key Samsung marketing executive?

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Dec 222012

Motorola MobilityEarlier this week, we got our first sign that Google has some big plans in 2013 for its recently acquired Motorola business. The rumoured Motorola Phone X is meant to take on flagship devices from other smartphone manufacturers. But an impressive device alone is likely not enough. A strong marketing campaign will also be needed to make sure that the Phone X is not drowned out by the hype and media attention that will follow the launch of new flagship devices from smartphone business heavyweights Apple and Samsung. Who better to lead this effort than one who has already done this for one of these two companies.

According to AllThingsD, Google has hired Brian Wallace who was Vice President for Strategic Marketing at Samsung Telecommunications America to take on a similar role at Motorola. While many may not be familiar with his name, they are familiar with the famous campaign that poked a good deal of fun at Apple and its devoted customers. The last such ad was the following:

Wallace was with Samsung for about a year. Before that, he was RIM’s Vice President, Global Digital Marketing and Media.

Will we now see Motorola ads poking fun at both Apple and Samsung in the near future?

Read more: AllThingsD

Eastlink unveils new store design ahead of wireless service launch

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Jun 182012

After unveiling a new logo back in April, Eastlink today unveiled four stores featuring a redesigned look. The move comes as the company expands its retail presence in Nova Scotia and Prince Edward Island. The new stores offer a more open concept promising a “highly interactive, hands-on experience of all the company’s products and services.”

The new retail environment is designed to promote a warm, inviting and family-friendly atmosphere. Parents of young children can experience Eastlink’s video entertainment services in the comfort of a home theatre-like setting, while the little ones enjoy a kid zone designed with them in mind.

Eastlink's new store design

Eastlink will also offer wireless products later this year. It expects that these will be “very popular bundled with our existing products and services.” No details were given today as to when it expects to launch its wireless service but it is targetting a mid-2012 launch.

Read more: Eastlink

Eastlink unveils new look ahead of wireless launch

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Apr 162012

EastlinkEastlink today unveiled a new look.

“We’re so proud of the many innovations Eastlink has delivered over the past four decades,” said Lee Bragg, CEO and vice chair of Eastlink. “As we reflected on our 40 year history, we felt the time was right to freshen up our visual identity.”

Eastlink was vague about the upcoming launch of its wireless services in Nova Scotia and Prince Edward Island. No new details were given today.

One promised change is the expansion of its retail presence over the next few months. Could the move be in preparation for its wireless launch?

Read more: Eastlink

More smartphone manufacturers to focus on fewer devices in 2012?

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Jan 132012

Motorola may not be the only smartphone manufacturer looking to release fewer models in 2012. Digitimes is reporting that HTC, Research in Motion and Sony (as well as the aforementioned Motorola) are all looking to reduce the number of devices they release to focus their marketing efforts more tightly.

Both Apple and Samsung (to a lesser degree) already use such a strategy. Both have been very successful with it. Samsung sold over 10 million Galaxy S II devices in the first six months they were available. Apple iPhone sales in the last quarter alone could top 30 million with the iPhone 4S accounting for the lion share.

The focus on fewer models should also give manufacturers other benefits. Not only should they should be able to achieve higher economies of scale but both the sourcing of raw materials and shipping logistics should be simplified.

Read more: Digitimes

New Windows Phone logo revealed

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Aug 022011

Microsoft has updated its Windows Phone logo for the Windows Phone Mango release. First glimpsed briefly on one of the leaked Nokia Sea Ray videos, the new square logo is reminiscent of the square tiles found in Windows Phone 7.

Microsoft Windows Phone

Do you like the new logo?

Source: Shinobu Takahashi’s MSDN Blog via

Nokia to phase out Ovi brand

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May 162011

Nokia logo

Nokia today announced that it will phase out its Ovi brand. The rebranding of services will begin in July and August with the introduction of some new devices and will continue into 2012. The change is straightforward: Ovi services will be rebranded as Nokia. According to Nokia’s EVP and Chief Marketing Officer, Jerri DeVard:

“We have made the decision to change our service branding from Ovi to Nokia. By centralizing our services identity under one brand, not two, we will reinforce the powerful master brand of Nokia and unify our brand architecture – while continuing to deliver compelling opportunities and experiences for partners and consumers alike.”

The change is is name only and service roadmaps remain unchanged.

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